Throughout the years, real estate marketing has shifted from newspapers, classifieds, and brochures to websites, online classifieds, and videos. Nearly 90% of homebuyers begin their home search online, so there is no question as to where we [Realtors] have shifted our marketing efforts.
The Core Group and Coldwell Banker spend 99% of our time critiquing and improving our online marketing, but we have not completely disowned print. The image to the right is a sample of one of our listings that is being Featured in the weekend real estate section. This section is in place to market home for sale and open houses that are taking place over the weekend.
Be on the lookout for this ad in Friday’s (10/14/11) Orlando Sentinel.